Week 08: Advancing Kenya’s tourism industry

The World Bank estimated a total of 1.2 billion international tourist arrivals worldwide in 2016. According to Statista, tourism forms a multi-trillion-dollar industry worldwide with direct, indirect and induced economic contribution of over 7.6 trillion U.S. Dollars in 2016.Africa, despite having a wealth of historic monuments and archaeological sites, accounts for only 3.8% of the global tourism revenue and just […]

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